Growth & Marketing Coordinator

About the role

The Growth & Marketing Coordinator will lead Efiko's marketing and growth initiatives, including social media management, content creation, video editing, digital marketing campaigns, community engagement, and lead generation activities.

This individual will play a critical role in increasing brand awareness, generating qualified leads, and supporting enrollment growth while helping establish Efiko as a trusted educational partner for African diaspora families.

What you'll do

Digital Marketing & Growth

1. Develop and execute marketing campaigns to increase brand awareness and student enrollment.
2. Support lead generation activities through social media, email marketing, webinars, and community outreach.
3. Track and report marketing performance metrics and campaign effectiveness.
4. Identify new opportunities for audience growth and customer acquisition.
5. Assist in implementing referral and ambassador programs.

Social Media Management

1. Manage Efiko's presence across:
2. Facebook
3. Instagram
4. LinkedIn
5. TikTok
6. YouTube
7. X (Twitter)
8. Create and maintain a content calendar.
9. Schedule and publish engaging content consistently.
10. Monitor comments, messages, and community engagement.
11. Grow followers and increase audience engagement across platforms.

Content Creation

1. Develop educational, promotional, and storytelling content that aligns with Efiko's mission.
2. Write captions, blog articles, newsletters, and promotional materials.
3. Collaborate with tutors and leadership to create engaging educational content.
4. Highlight student success stories, tutor profiles, and community initiatives.

Video Production & Editing

1. Create and edit short-form and long-form videos for:
2. Social media platforms
3. Marketing campaigns
4. Parent education webinars
5. Tutor spotlight features
6. Promotional advertisements
7. Design engaging reels, shorts, and video advertisements.
8. Ensure all content maintains a professional and consistent brand image.

Community Engagement

1. Build relationships with:
2. African diaspora organizations
3. Parent communities
4. Cultural associations
5. Schools and educational groups
6. Support webinar planning and promotional events.
7. Help develop strategic partnerships that increase visibility and enrollment.

Analytics & Reporting

1. Monitor website traffic, social media analytics, and lead generation performance.
2. Prepare monthly growth and marketing reports.
3. Recommend improvements based on performance data and market trends.

What we're looking for

Required

1. Bachelor's degree in Marketing, Communications, Business, Media, or a related field.
2. Minimum 2 years of experience in marketing, digital media, content creation, or growth marketing.
3. Strong social media management experience.
4. Video editing experience using tools such as:
5. CapCut
6. Adobe Premiere Pro
7. Final Cut Pro
8. Canva
9. DaVinci Resolve
10. Excellent written and verbal communication skills.
11. Ability to work independently and manage multiple projects simultaneously.
12. Strong organizational and project management skills.

Preferred

1. Experience working with education, tutoring, EdTech, or youth-focused organizations.
2. Experience running Meta (Facebook/Instagram) advertising campaigns.
3. Basic graphic design skills.
4. Experience with email marketing platforms.
5. Familiarity with SEO and content marketing.
6. Understanding of African diaspora communities and educational needs.

Key Performance Indicators (KPIs)

The Growth & Marketing Coordinator will be evaluated based on:

1. Growth in social media followers and engagement
2. Number of qualified leads generated
3. Student enrollment growth
4. Website traffic growth
5. Email list growth
6. Webinar attendance and event participation
7. Content production consistency
8. Conversion rates from campaigns

What we offer

1. Be part of a mission-driven educational startup making a global impact.
2. Opportunity to shape and grow a brand from the ground up.
3. Work with a passionate and innovative team.
4. Career growth opportunities as the company expands.
5. Performance-based incentives and professional development opportunities.